Who Tuku is for
The kinds of brands Tuku works best for — and the kinds it doesn't.
Tuku is built for one very specific kind of operator: someone who sells on TikTok and is leaving orders on the table because they can't reply to comments fast enough.
If that's you, you'll feel at home within an hour.
You'll get the most out of Tuku if…
- You sell on TikTok. Most of your orders start on TikTok, not on your own website.
- You post regularly. At least a few videos a week — Lives count.
- Your posts get comments. "How much?" "Where to buy?" "Available in my shade?" If you have comment volume, Tuku pays for itself fast.
- You're in Southeast Asia. We're optimized for Thai, English, Indonesian, and Vietnamese — both the matching logic and the way the inbox renders text.
- You have a small team (or are a solo operator). Tuku lets one or two people manage the volume of ten.
The categories that fit best
- Beauty and skincare. High comment volume, fast purchase decisions, shade/size questions Tuku can pre-answer.
- Fashion and accessories. Same pattern — colour, size, availability.
- Health and wellness products. FAQ-heavy categories where buyers ask the same five questions over and over.
- Food, snacks, and beverage. Especially when buyers want flavor or pickup options.
- Local services with TikTok presence. Salons, clinics, coffee shops taking bookings through DM.
Tuku may not be the right fit if…
- You don't sell on TikTok at all. Tuku doesn't work with Instagram, Shopee, Lazada, Facebook Marketplace, LINE, or your own website.
- You don't want a bot to ever DM a buyer. Tuku is built around comment-to-DM automation. You can run it in inbox-only mode, but you'll be paying for capacity you don't use.
- You need a generic CRM with multi-channel pipelines, salesforce automations, or marketing emails. Tuku is focused, not broad.
- You're a B2B brand with long, considered sales cycles and very few comments per post.
Roles inside a typical Tuku workspace
| Role | What they do day-to-day |
|---|---|
| Founder / owner | Picks the campaigns, watches the dashboard, checks attribution to decide what to post next. |
| Marketing / content lead | Builds the automations, writes the DM scripts, runs A/B tests. |
| Inbox / customer service | Lives in the inbox. Picks up handoffs from the bot, answers nuanced questions, closes orders. |
| Founder running solo | Wears all three hats; uses templates and the Free plan to start, upgrades when comment volume forces it. |
You don't need every role on day one. A solo operator on the Free plan can run the whole loop.
Two-minute self-check
Answer these. If most of them are "yes," Tuku will probably move your numbers within the first week:
- Do my best-performing posts get more than ~50 comments?
- Do I see "PRICE?", "LINK?", or similar questions in those comments?
- Have I missed orders because I didn't reply in time?
- Would I let a bot answer the obvious questions if it sounded like me?
- Would I want to know which exact video produced each conversation?
Ready to look at pricing? See plans and pricing.